Aqualisa Quartz: 'simply a better shower'

IntroductionA significantly innovative yield conk outed by Aqualisa, in terms of both court and quality, has been facing challenges in the market place since its launch four months ago. The carrefour described by unity of the customers (a plumber) is a push-fit-connect-youre done shower and offers the customers what they (the plumbers) want. disrespect the above facts, Quartz has shape poor sales and has not met the companys expectations. Hence, the companys managing director, Harry Rawlinswon, a HBS voltaic pile who has the itch to think big is faced with many an(prenominal) key decisions regarding the companys marketing strategy. He is re-evaluating their actual strategy regarding the boilers suit positioning of the product, distribution bear and soundly pricing and promoting Quartz. This fib analyzes Aqualisas be strategy, beginning with market segmentation and customer behaviors leaders to the 4Ps (Product, Place, toll and Promotion). base on the analysis, recommendations have been provided that will admirer Aqualisa in developing an trenchant marketing strategy. U.K consume martU.K. Shower market is consists of customers who are kind of uninformed about the showers and do understand the product options. establish on the information in the case, they can be split up into mainly cardinal categories of customers: individual buyers and property developers. each of these is throw out subdivided base on two variables: outlay and customer behavior.

The card below, lists a few characteristicsFigure 1: Market Segments based on Price v. Customer BehaviorA detailed description of the above bode is as follows, along with the product that Aqualisa offers to furnish to their need. Quartz is a cutting product for Aqualisa, and hence identifying the characteristics of their existing customers is important. Aqualisa needs to develop an impelling positioning strategy for Quartz, so that it does not take their existing products and also gains substantial inlet into the market at the alike(p) time. If you want to get a full essay, target it on our website: Ordercustompaper.com

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