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Marketing Mix| 2011 control board of Contents Contents Table of Contents2 family History3 Market variance and targeting5 Market positioning6 harvestion Life Cycle7 tonic Product development9 branding and grade Strategy10 Online marketing11 Advertising12 Sales promotions13 global Marketing14 cultivation and recomindations16 Bibliography17 Company History The NIVEA® brand is unrivalled of the well-nigh recognized pelt and beauty care brands in the world. NIVEA crème was set-back introduced in 1911 and the NIVEA brand instanter extends to 14 product ranges worldwide from solarize care to facial moisturizers, deodourant and exhibitor products. (Nivea.co.uk) 1911 was the year NIVEA Creme was natural. It owes its development to the product Eucerit. afterward decades of research Dr. Isaac Lifschütz observe this radical emulsifier, which meant that a product was forthwith addressable which could combine an vigorous substance, fat and water to endue a stable basal for ointments. The highly creative Dr. Oscar Troplowitz of the Beiersdorf company utilize Eucerit, originally discovered for the medical field, as the root word for a altogether impudent kind of cosmetic cream. in short later on its invention, in December 1911, NIVEA Creme was sold in a lily- sleep togetherred tin.

The speculative decoration of green tendrils reflected a popular esthetic move of the period. (Nivea.co.uk) In 1919 the NIVEA assortment was expand by the first NIVEA Soap. (Nivea.co.uk) In 1922 the first NIVEA product specifically for men was actual: The NIVEA grazing soap, a forerunner of the splinter foams and gels. (Nivea.co.uk) In 1924 a all told new advertising demeanor for NIVEA was developed. In the atomic moment 63 of the twenties battalion were hungry for tone. They sine qua noned to live life to the full. The brand NIVEA, already appealing to active pack was completely relaunched both in packaging and in advertising. unconsolable and livid became the colours now representing the brand. Instead of showing delightful ladies...If you want to get a full essay, order it on our website: Ordercustompaper.com

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