Ben & Jerry

Strategic Analysis of Ben and Jerrys Homeade Inc. INTRODUCTION Ben & Jerrys is an innovative loss leader in the superior premium spyglass-skating rink cream industry. The happy set blends a commitment to provide all natural, laid-back case ice cream with a commitment towards affectionate activism and environmental responsibility. This report ordain analyze both the federations environmental scheme and general corporate strategy in order to identify the consistencies and disparities (if any) between these strategies and to determine whether a super C telephoner such as Ben & Jerrys can commence a competitive advantage. We will likewise discuss the potential difference impacts on the companys strategic vision in light of the recent eruditeness by Unilever. Our analysis will focus on examining the strengths and weaknesses of the environmental and general corporate strategies in light of its internal resources and impertinent competitive and non-market forces. MARKET DESCRIPTION Ben & Jerrys operates in the passing competitive super premium ice cream, frozen yogurt and sorbet business. Super premium ice cream is largely characterized by a greater fecundity and density than otherwise kinds of ice cream and commands a comparatively higher price.

The companys two primary competitors take Haagen-Dazs (a member of the trounce Cream Partners organization) and Dreyers Grand Ice Cream Company, which introduced its Godiva and Dreamery super premium ice cream rail line in the fall of 1999. Other significant competitors include reasoning(a) Choice, Nestle and Starbucks (SEC Repor t, 1999). house DESCRIPTION Ben & Jerr! ys Homemade, Inc., the Vermont-based manufacturer of super-premium ice cream, frozen yogurt and sorbet, was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield with a modest $12,000 investment. The company is promptly a leading ice cream manufacturing company cognise cosmopolitan for its innovative flavors and all-natural ingredients made from fresh Vermont milk...If you want to jerk impinge on a full essay, order it on our website: OrderCustomPaper.com

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