Strategy Statement And Concept

Strategy Statement The world conforms us into licentiousnessing the rat dust drawing; we live and do certain things r egressinely to wank by. The complexities of olfactory modality make us lose our identity, our uniqueness, and lifes apprise... however Becks people are different, they choose to live out their passions and persist off creativity, they know that living does not correspond youre alive until you choose to stand out wherefore cope with in. They choose not to conform but be naturally free. They are different by choice. Concept translation We decided to play on the tag line of the produce Becks Non-alcoholic beer which is Different by choice, and researched how the brand is different and what that means to the mgraphics. The products target market is mid 20s and upward , therefore that had to be considered in the functioning of the concept and advert. We decided to use capital punishment art as a metaphor of the product motto as becks is an expre ssive, vibey, unseasoned and trendy brand and so is effect art- in this especial(a) case poetry, hip hop dance, sketch art and ballet. The inclination was to use a modern everyday picture/ photo where working class people, young and rightd are seen on a daily basis doing work, having lunch etc. And on this busy scene get regular climb on spirit individuals who break out in performance, people youd never expect.

This was to show the viewer that the brand is not only mature but it breaks away from conformity and the rules of life and expresses itself in a different way then all your beer brands out there. On the ad we see a model/poet who starts a go over reac! tion of different styles of performance and art when she recites a rime in the middle of her photo shoot. This captures a mature raspberry/ ballet dancer walking by who breaks into dance attracting a waiter/break dancer who is serving a maturely dressed business look alike/ sketch artist. This chip off shows the order of uniqueness in individuals but also the value of life, creativity and discovery, that life can be enjoyed free from...If you fix to get a full essay, order it on our website: OrderCustomPaper.com

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