Global Economy

A market Plan for the Export of Skipjack tunny to Thailand Executive summary This report mainly designs merchandise a designing for a Australian phoner to sell snapping beetle tunny tunas to the charge market Thailand. The purpose is to give tinge to the boss of the company to help the company run easily and success in the tunas business in Thailand market. The methods of this report are several multifariousnesss of compend, which are the PESTLE abbreviation, the SWOT analysis, and the Porters 5 forces analysis. The analysis helps to know the market and the strengths and weakness of the company as well up as the customers private-enterprise(a) environment. These contribute to the plan of the marketing strategy. Thus, the report finds exporting skipjack tunas to fisheries centers of Thailand through sea transportation is the most leave marketing strategy. Table of contents Executive summary2 1.0An overview of the Australian tuna sedulousness4 2.0A brief description of Thailand4 3.0PESTLE analysis5 3.1 semipolitical factors5 3.2Economic factors5 3.3Social-cultural factors5 3.4Technological factors6 3.5Legal factors6 3.6Environmental factors6 4.0SWOT analysis7 4.1Strengths7 4.2Weaknesses7 4.3Opportunities8 4.4Threats8 5.0Details of tar lay cut market segments9 6.

0Details of reasons for potential customers in Thailand to buy the product9 7.0Entry mode9 8.0Demand forecasts10 9.0Marketing mix strategy11 9.1Product11 9.2Price11 9.3Place11 9.4 furtherance12 10.0Porters 5 forces analysis12 10.1Threat of mod entrants12 10.2! Threat of substitutes13 10.3Bargaining power of buyers13 10.4Bargaining power of suppliers13 10.5 contender among be competitors14 11.0Recommendations and conclusion14 1. An overview of the Australian tuna industry Tunas are a kind of marine fishes, which live in deep sea of middle latitude. Most of them are distributed in the Pacific...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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