Case Study Analysis 1: Vioxx and Celebrex

Vioxx and Celebrex ar prescription medicine intentional for the informality of arthritis pain. They were designed be condition the existing available medication such as aspirin or ibuprofen was often the cause of hurt ulcers and bleeding. By 1999 Merck and Pfizer had developed Vioxx and Celebrex respectively, pertly drugs that provided patronage from arthritis pain without the negative side effects of senior(a) medications. These drugs were soon approved by the FDA, Health Canada, and other political pharmaceutical regulators globally. Merck and Pfizer grocery storeed the drug to the public and were extremely successful. In 2003 Merck sold US $2.5 billion globally this accounted for 11% of the companys tax for the year. Studies of Vioxx, conducted because of Adverse drug Reaction reports from physicians indicating that after 18 months of use, at that place is a self-colored increase in the risk of affection attack or stroke. As the CEO of Merck, I, Ray Gilmartin must (prenominal) decide in the midst of taking the potentially calumnious drug off the market and taking advantage of another(prenominal) 18 months of profit small-arm more controlled tests are conducted regarding the prophylactic of the drug. In the case of Vioxx, there are many parties who create be affected by the outcome, whether it is a range or indirect effect. Primary transfixholders pack direct interestingness in the outcome of the dilemma, while secondary s bewilderholders have indirect stake in the dilemma. I, Ray Gilmartin posses a keen deal of stake in the decision that I constrain. It is contingent that if Merck loses the profit it is reservation from Vioxx my job will be lost as well. My image as an effective attracter will be impacted either way. If I make the decision to take the drug off the market, my reputation as a currency making business man will be tarnished, save if I decide... If you want to get a full essay , suppose it on our website: OrderCustomPaper.com

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