Marketing Plan for a Cosmetics Company Essay -- Business Marketing Fin

Marketing mean for a Cosmetics CompanyEXECUTIVE SUMMARY.CosmoCosmetics.1389 Sunshine Ave.Fort Lauderdale , Fl 34587CosmoCosmetics has decided to raise a new foundation make up line for African American women unshargondly. We believe there is a niche for this type of note since no make up brands specialise in this target. CosmoCOsmetics would be the exclusive manufacturer that sells to cosmetic retailers.Not only would emphasise on the chassis of colours but also the packaging of the product. 1.The colours would be set to this type of skin( a wide variety of darker colours )2.The make up would be offered as a spray, a completely new coiffure in the make up industry. A Compact size that doesn?t occupy any space in the hand bag, extremely well-heeled to use and achieves the best natural and professional results any woman would ambition of.After studying the cosmetic market we can identify a series of needs in this market1.EASE OF USE 2.availableness3.PORTABILITY4.VARIETY OF CO LORS5.DURABLE Our Spray Foundation would meet these needs by offering 1)Spray packaging with a diffuser. 2)Big cosmetic retailers across South Florida, near business areas and suburbs (Miami Downtown, North Miami Fort Lauderdale, air jacket Palm Beach.3)Compact size 30 ml.(doesn?t occupy oft space in the lady?s purse).4)Variety of colours adjusted to their type of skin tone.5)Long Durability Just needs to be applied once a day, for long lasting results. The combination of mill + minerals will make the makeup last longer leaving a moisturized and natural look.Market.Household and personal care product companies are fashioning efforts to stimulate gross sales in a variety of ways, such as entering new markets, creating new product categories, adding new distribution channels, and getting (and divesting) businesses to be able to compete in this highly competitive industry.oer the last decade, sales at general merchandise stores, pharmacies and drugstores, have cock-a-hoop at av erage annual rates of 6.0% and 7.5%, respectively, according to US nosecount Bureau retail trade data.The US and Western European markets are reaching saturation- therefore cosmetic companies see the future markets for their products in important and Eastern Europe, Chi... ...lenge for us.Break- blush (units)= ($116.400 + $32.000)/ $23= 6.453 units /quarterBreak-even sales ($)= 6.453*28.5= $183.911Total Revenue from sales $183.911Cost of goods sold $43.500-------------Gross profit $140.411Calculating the ratio of multivariate expenses to net salesThe percentage is $43.500/ $183.911 = 23.65%Cosmo-cosmetics Co. uses $0.246 out of every sale clam to c over variable expenses, leaving $0.753 as a contribution tolerance to cover fixed costs and make a profit. (Note 75.3% is the contribution allowance as a percentage of sales)Break-even sales = $116.400/ 0.753 = $154.582 Thus, Cosmo-cosmetics will break even with sales of $154.582Break-even ChartWe would expect a sales level of $1 83.911 (Point A= Income)Income & Expenses Sales Volume The break-even point is located in the intersection among the total expense line and the revenue line. As it is shows, Cosmo-cosmetics operates at a sales Volume to the right of the break-even point (point A), this means that it would earn a profit because the revenue line lies above the expense line over this range ?Profit area?