Agency essay for email :: Business Management Studies

manner essay for emailText Box The Client/Agency kindred prestige Nursing & MKH Advertising What are marketing and publicise agenciesThe innovation of this report is to evaluate the relationship Prestigehas with its marketing agency MKH Advertising. there are 4 basic types of agency Full Service Agencies who offer out the generous range of advertising & marketing activities for clients Media Independents who specialize in buying media space Creative Specialists who focus on developing productive ideas Production Specialists who specialize in producing work in a accredited format or mediumMKH is a large agency offer a full range of advertising-relatedservices. They process in planning and implementation advertisingprogrammes and in all stages of the marketing and advertising processto assist Prestige in getting the best from their advertising byproviding Prestige with the services of skilled & specialistindividuals. The core services MKH provides for Prestige are creatin g ideas forcampaigns and selecting and buying the media in which they willappear. MKH are also able to intimate on marketing strategy, publicrelations and integrated advertising campaigns involving higher up andbelow the line media buying.Their staff include an account manager, artists, writers, mediaanalysts, researchers, and others with special skills, knowledge andexperience that can help market Prestiges services.why Prestige uses MKH They are communication specialists who understand integrated marketing communication theory and the consumer buying process. MKH provides an objective viewpoint of the market, enabling Prestige to achieve advertising objectivity & to maintain an independent and unbiased view of the marketplace. Have an massive range of experience of the healthcare advertising industry & have worked on the accounts of our competitors, therefore giving an insight into the industry and possibly the competition. Have the experiences and contacts to identify the Prestige business ahead in the marketing communications house by effectively engaging and informing companies customers about the services or products. Enables Prestige to stand apart from the competition by retaining corporate individuation reminding customers reminded of the services Helps Prestige business reach its marketing goals. Helps strategically side of meat Prestige services in the market Generates revenue by build awareness of their product or service and therefore increasing sales. key out personnel & their roles in the MKH/Prestige relationship.MKH employs hundreds of people but the roles & departments within MKH application the same basic job functions as most other full serviceagencies, each performing various advertising functions such as Marketing Communications Promotions services (planning, creating and producing the