Darren Skanson Essay -- essays research papers

OverviewFrom a precise(prenominal) early age Darren Skanson had a burning passion for music. His passion grew deeper when completed how much excitement a crowd has when watching a melodious performer. In 1989, Darren graduated from Moorhead State University with a BA in music. Darrens career first began by being a lead guitar player in a heavy metal band. The band, Mata Hari, split up in 1993. Darren then joined Malcolm Watson, who was a classical violinist, at Watson and Company. Darren and Malcolm produced the third CD for Watson and Company. Shortly after the success of producing this CD the duo traveled countrywide performing. Within a year the sales had increased from $100,000 to $250,000. Malcolm wanted to mint a little more slowly than Darren in expanding their business to great heights. Since Darren was ready to move on, he left Watson and Company to form his bear company.Darren had a stack to record, produce and sell his own music, as strong as the music of other a rtists. Jennifer, a long time accomplice of Darrens was the booking agent for his tour. Jennifer did not share the same vision with Darren so they parted ways and moved on. Trying to perform, handle chief operating officer duties and handling the promotional marketing aspect of his business was pull outting to be too much for Darren. Business was vanquishting to be complicated. He discrete to hire a guy named Andy Harling, who was a classical guitarist to second with the office duties of the company and to suggest/implement ways to make CCM head for the hills more efficiently. Darren turned down two performances offered by Jennifer since he was already booked. However, he did not want to lose the business and the chance to get his name out there. Darren sent Andy to perform at the two shows. Andy was very successful and gained the knowledge of how the performances pass away. Darren became a little nervous when he realised that Andy could leave him and become his competition. Darren then signed Andy to a contract and launched Andys first CD.Over time, Andys responsibilities grew with his performances that Darren hired an assistant for him.Recording and productions cost were high for musicians to produce their records/CDs. Digital then came into existence and skip over the costs of production. Music is sorted by labels. Because of the low costs in digital recordings it was possible for sma... ...erent marketing segment and would need to establish their resources and boilersuit marketing clientele. BuyersDarrens buyers are mostly between the ages 40 and 60 years old. SuppliersDistribution centers from which he buys his supplies for inventory.One-stop centersSubstitute ProductsAcoustitherapyAndrew Thomas HarlingMusic for candlesRecommendationsDarren should get rid of Jennifer and find someone who is more compatible in serving him reach his goal of expanding nationally.Increase product lines.Hire someone to operate his marketing, promotion, inventory and production costs and issues so that he can afford his time to tours and concerts.Try signing a contract with an artist of the main(a) Label level in order to help increase his stigmatization label.Hire an agent to sign on new artists rather than doing it himself.