INTRODUCTION TO MARKETING AND ADVERTISING Assignment

INTRODUCTION TO MARKETING AND ADVERTISING - Assignment Example Promotion involves two way communications that occurs between the seller and the customer. Advertising involves the use of messages that can inform, persuade and remind customers on the products been sold. Advertising and promotions has many techniques that can be used to achieve the required goals. Different media can be used depending of the budget, marketing objectives and the target market. When one want to market a new model car that is environmentally clean, there are many types of media that be used to advertise this model. People would like to have cars that are environmentally clean because the whole world is trying to reduce global warming. Therefore, coming up with a new car that has less effects on the environment will have to be marketed using the best ways. This hybrid car can be advertised using different media that will ensure that people locally and worldwide are aware of this car. Cars need to be advertised globally since not all countries can manufacture cars. This hybrid car can be advertised locally using television. Television has always been one of the best ways for ads. This is because many people like watching television programs. However, to advertise this car, program that is loved by many people in the country should be considered. This is because large population will be persuaded by the advert. The advert should during the short commercial breaks that take place as the television program is taking place (Schmidt & Kess, 1986 pp.45). During this time, the manufacturer is able to reach the largest population who are watching the television channel. Despite the fact that the advert will be very expensive, it is a guarantee that very large population will aware of the car. The hybrid car can also be marketed through some motor shows. Many people normally attend motor shows. These people are always interested in the new cars that are in the current market. Therefore, manufacturer of the car should ensure that his or her model is feature d during the motor show. Digital marketing can also be used to advertise this hybrid car. This involves the use of social networks like Facebook, twitter, YouTube and blogs. Due to the fact that many social networks have very large world population that access them, this media can be best one in advertising the hybrid car. Pictures of this car should appear in these websites and the links to the original website of the car should be provided. This marketing can be expensive but it reaches very large population both locally and globally (Cairns, 2010 pp.23). To market a car like Mercedes, many types of media have to be used to ensure target market is reached. One of the media that can be used is the television. This media is appropriate because it ensures that large population is reach. Exhibitions can also be used to market this model. People interested in this car will come to enquire on some features of the car. Their interests of buying this car will rise after the exhibitions. T his model can also be marketed through social media like designing its website, use of Facebook and YouTube. The manufacture will be sure that very large population will be reached. This increases marketing of this car brand (Cairns, 2010 pp.29). For a small restaurant that had closed down to re-open, it has to use some promotions to ensure that they gain more customers. These promotions can be advertised using